Website, Branding, Social, Bespoke
Mum of three, business owner and photographer Caroline is the content creator behind Simply Caroline. Simply Caroline is a blog, which originated on Instagram, where Caroline shares all that she loves - with the hope that her readers find enjoyment and inspiration too. Although some would think the main purpose of Caroline’s website would be to just upload blogs - it is so much more than that; We wanted to capture her personality and job aspects throughout. From photos portrayed as polaroids lining borders of pages, to having a shop where readers can find anything and everything from @simplycaroline.co.uk Instagram to buy at the click of their fingers.
Another important aspect to communicate via Caroline’s website was her new and expanding YouTube channel; The place where readers can find out more and view behind the scenes. In order to ensure brand consistency throughout, I also edit Caroline’s vlog-style videos weekly - incorporating assets (such as her polaroid pictures or Instagram feed snapshots) throughout.
